XSitePro's SEO: How good is it?

I get dozens of emails every week asking me just how good XsitePro's SEO capabilities are. And then I get another load every week saying they followed XSitePro's SEO advice but still aren't getting ranked highly in the search engines. Let me try to answer these questions in this article.

To understand how XSitePro will help you with you SEO attempts you need to understand that there are two main factors for SEO; on-page SEO and off-page SEO. You also need to realise that SEO is about pages, not sites. You MUST optimize your pages individually for them to rank well.

XSitePro's built-in SEO module gives you a ton of information. This includes:

• The density of your chosen keyword or phrase for the main areas of your content (e.g. page title, page description, top third, entire page etc)
• The word count of your page, broken down into words (e.g. The word 'xsitepro' occurs 21 times)
• The low down on your heading tags (H1, H2, H3 and H4)
• The correct use of the ALT tag for your images
• How you're using the links on your page
• Hints and tips about how to better optimize your web pages

Now, when you look at all of these things, it's pretty darn comprehensive. Whilst some of the in-built rules that XSitePro uses for its SEO module are now a little outdated, the basic premise is the same; XSitePro's SEO module is very good for on-page optimization.

But this is where most people come unstuck. They don't really understand SEO, and they assume that by following the guidelines set by XSitePro they will end up and the top of the search engines. But like I said earlier, SEO is about on-page and off-page optimization… and off-page optimization is the key to ranking well.

The most important factor in gaining a top-10 position on any big-name search engine is the number of relevant in-bound links you have to your web pages. After all, if no one is linking to your website then the SEs won't consider your website important.

And why should they? Just because your pages are well optimized and loaded with relevant material, it doesn't mean people actually want to read your content.

However, if you've got, for example, 500 other websites all pointing to you, then the SEs are going to think 'hey, this website must have something relevant here otherwise all these other web pages wouldn't be linking to it. In that case, we'll stick it on page one.'

Okay, so that's a really simplistic view but you get the point. XSitePro will help you optimize your pages and get them ready for the SEs so they know what your content is about. But then the SEs need to know how important your content is in relation to the same kind of content on a million other web pages. That's decided by the number of people linking to you.

So there you have it. XSitePro's SEO module is very good, especially for an add-on module which you're getting for free with the software. But don't expect it to get you to the top of the search engine results pages. For that you need good off-page optimization more than anything else.

Sidenote: Now you know you need good quality incoming links to rank well, how about checking out the best software available to help you achieve it? Take a look at SEO Elite. It will aid your SEO attempts with your XSitePro websites.